Objective: Develop a compelling and cohesive visual identity for a hypothetical publication, including a distinctive wordmark, refined visual system, cover design, table of contents, and a fully refined feature and interview article
Magazine Identity Development
In creating a sports and lifestyle magazine identity, I knew I wanted to cover more than just the dynamics of a specific sport.
Instead, REBOWND magazine is specifically aimed to challenge the status quo in sports culture by empowering athletes to emerge stronger from past injustices.
Wordmark Ideation
The name of the magazine, Rebownd with a "w" and not a "u", symbolizes the hard-earned wins—or "w's"—we gain when we push through challenges. Rebownd prioritizes showcasing these victories through its symbolic wordmark, specifically through open counters, connected letterforms, and bold, vertical contrast harmony.
Wordmark physical experimentation
Digital gif iteration animation
Digital iterations Grid
Final Wordmark
Visual System
During the creation of the magazine spreads, I put together a magazine visual system for REBOWND, identifying key guidelines designers must follow to fit within the visual identity of the magazine.
Final visual system
Outlined specific areas from visual system
Spread Iterations
Each GIF displays initial iterations and ideas I had for each spread within REBOWND, showcasing the very first wireframes to the multiple conceptual directions explored in later versions.
Digital Iterations
Spread 1: Feature Article
Spread 2: Feature Article
Spread 3: Interview Article
Spread 4: Interview Article
Final Digital Spreads
Final Deliverables
The final magazine features a cover with the wordmark and a table of contents previewing potential articles. While only the feature and interview articles were fully developed, all spreads align with REBOWND’s visual branding, inspiring athletes to break past imposed limits.
Magazine Cover and Table of Contents
Feature article (top row) and Interview article (bottom row)
Motion Design Advertisement
In Summer 2025, I produced a motion design advertisement for my magazine, created to promote my feature article. Using bold visuals and intentional storytelling, the piece sparks curiosity, invites reflection, and encourages viewers to explore the full issue.
