Objective: Develop a compelling, cohesive visual identity for a publication, including a distinctive wordmark, refined visual system, and a fully refined feature and interview article.
Magazine Identity Development
In creating a sports and lifestyle magazine identity, I knew I wanted to cover more than just the dynamics of a specific sport.
Instead, REBOWND magazine is specifically aimed to challenge the status quo in sports culture by empowering athletes to emerge stronger from past injustices.
Wordmark Ideation
The name of the magazine, Rebownd with a "w" and not a "u", symbolizes the hard-earned wins—or "w's"—we gain when we push through challenges. Rebownd prioritizes showcasing these victories through its symbolic wordmark.
Wordmark physical experimentation
Digital gif iteration animation
Digital iterations Grid
Final Wordmark
Visual System
During the creation of the magazine spreads, I put together a magazine visual system for REBOWND, identifying key guidelines designers must follow to fit within the visual identity of the magazine.
Final visual system
Outlined specific areas from visual system
Spreads Iterations Example
Each layout was developed through iterative experimentation and thoughtful refinement. Below is a selection of the process work behind the development of the Table of Contents magazine spread.
Table of Contents: Iterations
Table of Contents: Final Spread
Final Digital Spreads
Final Deliverables
The final design includes a magazine with a fully-developed cover, wordmark and table of contents. All spreads align with REBOWND’s visual system, inspiring athletes to break past imposed limits.
Magazine Cover and Table of Contents
Feature article (top row) and Interview article (bottom row)
Spread 2 of Feature Article (left) and Cover (right)
Motion Design Advertisement
In Summer 2025, I produced a motion design advertisement for my magazine, created to promote my feature article. Using bold visuals and intentional storytelling, the piece sparks curiosity, invites reflection, and encourages viewers to explore the full issue.
