My Role
Within P&G’s Fabric Care Design Studio, I led the transformation of the team’s motion design capabilities by modernizing digital content across the Fabric Care portfolio. As P&G explored new approaches to static and animated assets, I created motion graphics that supported sales events, strengthened brand storytelling, and introduced innovative visual strategies to the team.
My impact
I contributed heavily to Gain Laundry, a brand defined by its iconic scents and lively persona. My motion graphics, some of which are featured below, performed strongly in testing, contributing to 650,000+ retailer clicks and 25 million impressions.
Explore some of the Gain work I created below!
Gain Fall 2025 Animated Traffic Assets
In creating the following traffic assets, I focused on digitally optimizing static deals into lively animations to increase consumer conversion. Through engaging visual storytelling and proper alignment to Gain's brand identity, I effectively enhanced Gain's digital market presence.
Gain's 25 Days of Deals
For the holiday season, the Gain sales team requested a promo-agnostic Gain branded campaign that includes a single introductory animation and static template that can run side by side on @ilovegain's instagram stories seamlessly.
Storyboard Sketches
To start, I sketched each key frame of my animation into a storyboard, providing an effective framework on how the animation would flow directly into the static promotion.
Final Deliverables: Preview Animation
Featured prominently on @ilovegain's main feed, this preview animation kicked off the 25 Days of Deals campaign and encouraged followers to return daily.
Final Deliverables: Stories Intro
Posted daily from December 1–25 on @ilovegain's instagram story, this intro animation transitioned seamlessly into each day’s static promotion.
Preview Animation Mockup
Instragram Story Mockup (Animation into Static)
Final Deliverables: Static Assets
To efficiently deliver 25 unique static graphics, I built a template file that enabled quick updates to claims, products, brand marks, and layout components. This system ensured visual consistency, preserved the holiday theme, and clearly communicated each retailer’s daily promotion.
