The Problem
P&G's Fabric Care Studio wanted to level up their static and animated assets to better align with refreshed brand guidelines, so I jumped in to lead the charge on new motion strategies and e-commerce visuals. My goal was to strengthen the team's brand storytelling and bring fresh, innovative energy to Fabric Care's creative toolkit.
The Solution—My impact
I spent a lot of time working with Gain, a brand that’s all about big personality and even bigger scents. I created the brand-aligned graphics you see below, which did more than just look good, but instead actually resonated with real consumers.
Between testing and real-world launches, my work helped drive over 25 million impressions and and 650k+ retailer clicks. Dive into my work below!
Gain Fall 2025 Animated Traffic Assets
In creating the following traffic assets, I focused on digitally optimizing static deals into lively animations to increase consumer conversion.
Final Motion Graphics
These traffic ads ran across retail platforms like Target and Walmart to promote live deals, and were highly successful, as they ranked in the top 25% of all-time creative within the Fabric Care studio and generated more than 25M+ impressions.
Final Prototype
Gain's 25 Days of Deals
For the holiday season, the Gain sales team requested a promo-agnostic Gain branded campaign that includes a single introductory animation and static template that can run side by side on @ilovegain's instagram stories seamlessly.
Storyboard Sketches
To start, I sketched each key frame of my animation into a storyboard, providing an effective framework on how the animation would flow directly into the static promotion.
Final Deliverables: Preview Animation
Featured prominently on @ilovegain's main feed, this preview animation kicked off the 25 Days of Deals campaign and encouraged followers to return daily.
Final Deliverables: Stories Intro
Posted daily from December 1–25 on @ilovegain's instagram story, this intro animation transitioned seamlessly into each day’s static promotion.
Preview Animation Prototype:
Instragram Story Prototype (Animation into Static):
Final Deliverables: Static Assets
To efficiently deliver 25 unique static graphics, I built a template file that enabled quick updates to claims and products, ensuring brand visual consistency and clear communication of each retailer’s daily promotion.
