My Role
Within P&G’s Fabric Care Design Studio, I led the transformation of the team’s motion design capabilities by modernizing digital content across the Fabric Care portfolio. As P&G explored new approaches to static and animated assets, I created motion graphics that strengthened brand storytelling and introduced innovative motion strategies to the team.
My impact
I contributed heavily to Gain Laundry, a brand defined by its iconic scents and lively persona. My motion graphics work featured below performed strongly in testing and in real-world use, contributing to 650,000+ retailer clicks and 25 million impressions. Explore some of the Gain work I created below!
Gain Fall 2025 Animated Traffic Assets
In creating the following traffic assets, I focused on digitally optimizing static deals into lively animations to increase consumer conversion.
Gain's 25 Days of Deals
For the holiday season, the Gain sales team requested a promo-agnostic Gain branded campaign that includes a single introductory animation and static template that can run side by side on @ilovegain's instagram stories seamlessly.
Storyboard Sketches
To start, I sketched each key frame of my animation into a storyboard, providing an effective framework on how the animation would flow directly into the static promotion.
Final Deliverables: Preview Animation
Featured prominently on @ilovegain's main feed, this preview animation kicked off the 25 Days of Deals campaign and encouraged followers to return daily.
Final Deliverables: Stories Intro
Posted daily from December 1–25 on @ilovegain's instagram story, this intro animation transitioned seamlessly into each day’s static promotion.
Preview Animation Prototype:
Instragram Story Prototype (Animation into Static):
Final Deliverables: Static Assets
To efficiently deliver 25 unique static graphics, I built a template file that enabled quick updates to claims and products, ensuring brand visual consistency and clear communication of each retailer’s daily promotion.
