As a Brand Design Intern, I stepped up as a design lead by translating marketing objectives into high-performing visual assets while advocating for a stronger, more cohesive visual identity at Nextdoor. I learned to seamlessly blend strategic marketing goals with foundational design principles, collaborate with cross-functional teams, and evolve the visual execution of a young, year-old rebrand.
Explore the key disciplines and projects I led below!
Disciplines:
Paid Advertising Strategy
Motion Graphics & Animation
Social Media Design
Email Campaign Design
Paid ad marketing
I built a robust ad library for paid Meta and LinkedIn campaigns, clearly communicating Nextdoor’s value to prospective neighbors and small-to-medium businesses.
Meta Paid Social—Static Ads Set
Motion Design
To meet growing demand for video, I helped scale Nextdoor’s motion design capabilities. My help drove a 77% boost in video production, delivering ads that reached new customers 20% more efficiently than previous static creatives.
Nextdoor Ads Manager—Campaign Expansion Video:
Social Media
Nextdoor's creative was underperforming, so I partnered with the social team to build a strategy to increase follower engagement. My designs, featured below,
Live Instagram Carousels
Jimothy post: Earned 2–3x more impressions, with Jimothy reaching 6.5K views compared to the previous 2–3K baseline.
Email Marketing
A core driver of Nextdoor’s retention strategy comes from lifecycle email marketing. I designed a range of high-reach emails sent to millions of neighbors, creating clean visual systems that delivered proven performance and measurable results.
